“The next thing I was going to talk about is continuous learning, and continuous improvement. And I think this is key, both as a company and as individuals, because we are also responsible for the future of all of our employees and all of our team members.”

“ My tips are really grounded in trying to take it from, as I say, less mysterious art to science. And tip number one for me, whenever we get an innovation brief, I'm always keen to think about, are there different angles to the problem? Are there ways to reframe it, and you can do this by a series of thinking habits...”

“Trust equals transactions. Essentially, if you have trust with a buyer, the sales easy, where you have got to kind of finagle and overcome objections and battle them is really what they're saying is...”

“Ensuring that you can also create an out of pattern, noteworthy experience through your message on that channel based on everything else at that channel exposes that prospective customer or existing customer to the right information…”

“I have long ago embraced, and it came from a weird place, that most things don't work. Failure is actually really my goal…The goal when you compete for strength is absolute failure. You haven't tried hard enough until you failed…”

“The first word in a question is often the most important. So, if you ask, Why did you do that, then that comes across as accusatory. And then you're setting up a more aggressive space, but if you open instead with what was going on for you, or tell me what was going on for you? Or how did that arise?..”

“And I guess the other thing that is that, to get clarity, a good question to ask is, are you winning from love? Or are you winning from fear? What's your modus operandi…”

“I think the first tip is really using your email list to book your calendar solid. And because we're what we all basically need to need to look at is very similar to Stephen Covey's begin with the end in mind with everything...”

“You need to align your purpose with your profession. So, what this essentially means is that if you want to be successful in sales, you really need to believe in what you do, people will assess you based on your level of conviction…”

“Salary can only go so far in your work experience. And I have always been under the impression that there's always somebody out there that's going to pay more. But when you pay the house high salary, and they actually get in the job, this is where sometimes some of the disconnects, start to happen…”

“When was the last time you actually laughed and giggled until you had a sore stomach, or had a massive smile on your face, that your cheeks started to get sore. Probably when you were a child or when you went to Disneyland 20 years ago...”

“When I first started, the very first meeting I ever had with my manager, he imparted to me this wisdom. He goes, Look, Richard, if you really want to go up the ladder really fast. Just do one thing. Just make your boss's life easier. Right? And I thought, okay, cool. Great. That's easy. And I was doing it for a few years at KPMG. And then I started getting juniors under me. And I'm like, hey, these juniors, how do I motivate them?..”

“When I say about expressing your needs verbally, it also goes for positive behaviours. But then when it goes to setting clear boundaries, it's extremely important, specifically for behaviours that cause problem for us or behaviours that might be violating…”

“Delegate, delegate, delegate, I've got a lot of stuff written around this one as well…For me, the first one that comes to mind is like an IT person, you know, they're supposed to approve something, and that just freezes 100 people until that's approved or reviewed or having a conference call about it…”

“The best thing you can do as a founder is, either to learn the basics or to understand the key metrics. In my book, for instance, I have a whole chapter devoted to that, the top 25 sales metrics you should have and know down to a tee and have locked down...”

“So I was enjoying going to the shows, I was documenting it, and I was putting it on YouTube, and people would see they would go after the show and see themselves own the videos, and they would like it, they would comment, and it just turned into a snowball. But the thing was, I wasn't selling anything at that time…”

“It has to be connected to market research and understanding what your clients need, so that you can deliver why they need it. But I would always start with my clients from that inner place as to what is aligned for you to offer, not just what is it that you can sell…”

“I've learned from making mistakes, you know, I learned in my 20s, my nickname was the Iron Maiden. And that's because I've been through massive restructuring, 18, mergers and acquisitions, lots of really difficult decisions to be made. But I didn't show up. I didn't get to know all the individuals in part because one, I had a bit of impostor syndrome, myself, the youngest in the room, the only woman often at the boardroom table…”

“Most human beings are so unaware of their own internal patterns, their own internal beliefs and patterns emotionally, that they are in effect, an emotional pinball machine. In other words, they are living their lives and React, React, React, React, React….

“I did about 5000 interviews, I'd say about 3000 of those, the person has told me what they're currently making, which we call in recruiting terms spilling the candy, which you do not want to do. And it's actually illegal for anyone in HR, or a hiring manager to ask what they're making. So instead, what I recommend doing is something called reverse.”