“…And you know what? What I like to think about is actually you can think about your competitors as being a big threat, but if you could actually somehow get your ideas to think that using your competitors to be a collaborator actually would be more beneficial.”

“If you can structure what you say to match how the brain is going to naturally process it. Suddenly, understanding of that communication goes up, which is the goal of communication.”

“The last thing that I'll say, and this is where I put a lot of pressure on myself as a founder, I put that same pressure on any founders listening, or if you sit in the sales or marketing seat, and it's this, you have to know, what are the pains and the barriers that your prospects are trying to overcome, what is it that they want to be educated on...”

“Good innovation happens iteratively, not with a splash and bang.”

“To discipline yourself is to manage yourself, and you only manage that which you don't trust…”

“The key is finding ways that collaboration can benefit all parties and lead to greater sustainability impact than any one organization could achieve alone.“

“You can love somebody without having to live with them.”

“Your life depends on your focus. If you can't really sit down and focus, you know your results will suffer.”

“If you're solely dependent on Google organic search, then you're going to be missing out in the next couple of years.”

“We've got to set expectations with the employee. And when we say a word like expectations in that way, it feels like, Oh, we've got to be the school principal. We've got to tell you the rules, because if you don't follow the rules that I'm going to reprimand you..."

“When it comes to securing public funds to elevate your business to the next level, a lot of people really don't understand what being strategic means at all...”

“You can put together the best spreadsheet that details the best financial projections, but if you don't have any idea how to get those numbers on that spreadsheet, then you're already behind.”

“The best form of therapy is to create a life you love”

“Augment human intelligence with artificial intelligence by using it to deal with your weaknesses rather than your strengths.”

“If you don't understand it, don't do it. Because there is no such thing as get rich quick. I've tried, been down all those roads... Just be wise, and know the area that you're stepping into before you start.”

“The problem as you can probably see, though, what if you're practising fear? What if you're practising anxiety? You're then wiring that into your brain into your nervous system again, that's why tip number one, what is strongest within your mind is what you do over and over again, what you practice, you get better at.”

“We’re essentially just replacing the form of which they're getting a lift or a boost, and we're not allowing that lift or boost to be so high that then it crashes.”

“I want to create a business that people want to work at. That's my first way of getting around the people shortage.”

“First, you decide that it has to be there somewhere. And then you keep looking for it until you find it. And when I started doing this, when most people start doing this, I tell them, when you get up in the morning..”