Ep97: Outlier Marketing
People often ask, how can I sell myself? I can't talk about myself. You know, where I come from its considered a sin. How can you talk about yourself? I have built my entire career without selling, I simply share information about trusted business colleagues in my network and in return they do the same for me.
Praveen is an outlier marketer, parallel marketer and unconventional marketing is his forte. When the world moves one way, you need to move the other. That's Pravin’s philosophy and workstyle. As a parallel entrepreneur, he's taking companies from startup to multi million dollars revenue. And he's an author of eight books. He's the recipient of the American Marketing Association's Emerging Leader Award.
2:37. You have to invest in relationships
5:00. I also talk about the seven stages of brand devotion which have been inspired from
Arabic literature
12:00 What is your formula for writing books so quickly?
15:51 Kiruba Shankar from India was my first book coach, and he put me on a path of daily
Writing
20:00 Your book “Selling without Selling”, will be released on Amazon on 12th August
mic@pravinshekar.com
I am a Parallel entrepreneur, an Outlier marketer and a Raconteur.
Energy, High-performance & Optimal Delivery are my hallmarks. I promise. I deliver.
“ROCKING” Keynotes/Workshops (across 27 countries thus far!) Topics include Outlier marketing, Ideation and Referral marketing.
Honored with the "Market Research Emerging Leader" Award by the American Marketing Association and the Ginny Valentine Badge of Courage award for skilling and employing people with disabilities.
KEY HIGHLIGHTS:
CORPORATE:
* I am Professional Speaker. Outlier Marketing and Ideation are my tools of creating change among leaders and entrepreneurs.
* As a parallel entrepreneur, I head several initiatives. Krux108 for marketing/ideation execution, KreaPLUS.in for Healthcare research and analytics, www.CANDO.ind.in for Social Entrepreneurship, Ins8.in for Idea Validation.
BOOKS:
* Devil Does Care: Outlier Marketing for entrepreneurs
* With you For you: A collection of my b/w images and romantic poems
* How to get my first paid speaking gig!: Written for aspiring professional speakers
ASSOCIATION:
• ESOMAR Global Council, Country Representative for ESOMAR, a global Research Association (Conceptualized & organized seven national events)
• Immediate Past President, Market Research Society of India
• Past Secretary, Governing Council Member, TiE Chennai: Fostering Entrepreneurship worldwide.
• I’ve been a part of Techno-Research Guideline committees (Mobile, Privacy), Conference Ideation/Organization.
SPECIALTIES: Outlier Marketing, Ideation, Word of Mouth/Referral marketing
