EP96: Influencer Marketing

I always describe influencer marketing happens when someone, an influencer is involved in a campaign to promote product or service. And I think what I've also found fascinating is that we trust individuals, more friends, family, and trusted colleagues more than we do traditional advertising

LinkedIn expert may not necessarily call himself an influence. And Funny enough, even within the Instagram space, a lot of these influencers don't actually like that term, they will often refer themselves as content creators. Okay. Because that's what they see that they are

01:03 Influencer Marketing
03:59 Tracking Metrics
06:31 Aspiration
09:01 All Media platforms
13:32 Low Cost Social Media
19:05 Algorithms
21:17 Affiliate marketing
26:32 Becoming an Influencer

Gordon Glenister <gordon@gordonglenister.com>

Gordon Glenister is a membership and influencer marketing expert and the CEO of Membership World. Gordon was the director general of the British Promotional Merchandise Association for 11 years then launched his own membership consultancy in September 2018. From there he went on to launch a new influencer marketing channel at the Branded Content Marketing Association and still remains the global head of influencer marketing. He is also the host of Influence the global podcast shining a spotlight on the influencer marketing industry where he interviews all sorts of brands and influencers. In March 2021 he had his first book released on influencer marketing strategy with global publishers Kogan Page. He is also a well known speaker on membership and influencer marketing