Ep 121: Young Minds in eCommerce
“When I was seven, I announced that I wanted to have my own baby shop. And Abby was like, she was four at the time. And she was like, yes, let's do it!”
“But then we actually, you know, did some work in developing our brand and understanding our why and so that was really valuable for me. And then that's how we came to, well, let's build our brand around what we actually our passion.”
“That vision is all that drives me now. And I just keep having conversations with people and that find out who's with me and who's not and the ones that are with me, I keep working with them.”
TIME STAMP SUMMARY
01:32 The world’s youngest ecommerce entrepreneur
06:36 Discovering our WHY
12:52 Becoming a mentor
17:03 Reaching your audience
22:51 Getting the right support
Where to find Kellie Koach?
Website: https://www.kellieandabbie.com.au/
Website: https://www.kelliekoach.com.au/
Where to find Alister McDonald?
Phone: 041466557.
Website: https://www.kelliekoach.com.au/
Who is Kellie Koach?
Here’s my story and why I’m doing what I’m doing
I was 3 when the passion that inspired my business was born
I was 7 when I said to my mum, I’m going to open a baby shop
I was 8 when I began my business journey
When I was 3 years old, my little sister Abbie entered the world with a Left Congenital Diaphragmatic Hernia. This meant a hole in her diaphragm had pushed all her intestines & stomach into her chest cavity, pushing her heart to the wrong side. She wasn’t born with any symptoms, so it was not until 12 hours post birth, when a midwife passing by asked to have Abbie’s chest x-rayed before discharging her. the paediatrician then discovered the hernia. my parents were told that most babies would have died over night, so it was a true blessing Abbie had survived this long.
She was immediately flown to the Royal Children's Hospital to receive lifesaving surgery. during Abbie's recovery, it meant that I got to spend a lot of time in the Newborn Intensive Care Unit. I would visit Abbie; help take care of her and bring her teddies. just being surrounded by so many little babies and the overall experience of Abbie's birth left a real imprint in my heart, sparking a passion for babies and the desire to nurture. as me and Abbie have grown up together, she has been by my side every step of the way in the dream to open our business
But the business journey, I just wished that I could just know the right things, to have the right help that would actually show me some positive results we would go to conferences, seminars, workshops, fill up books with notes that would then pile up. It’s so easy to get lost in the overload of ‘coaching’ and ‘advice’ out there trying to understand the analytics that goes on behind operating a business.
I was 8 when I started to try this, mum was trying the best to make it happen, but she didn't have the expertise, and we did get lost. We got overwhelmed and it hit a bit of a standstill.
In my mid-teens I was still dead serious about my future being my business, so I launched it again, I found the workshops etc that I would go to or read would help me with a specific point, or get me to a specific place but not enough to ground me solidly in every aspect of running a business
And then it came along; this program that I'm bringing to you
I’m starting those Koach Program because I know what’s it like to want to start a business
I want to come along for you, be by your side, grow your passion, story, desire into your dream business with you step by step.
I just wished for something perfect to take my business understanding to practical levels where it could really bring in sales and growth. So, I started in empirical school of business, and it was immediately the best decision to seriously take action in my business’s future.
There are regular, weekly fundamentals taught on how to properly structure, organise, advertise, and grow your business. And through it all there is step by step support and guidance.
Fundamentals the normal person wouldn't even think of, I was never exposed to, and it’s changed the way I run my businesses and structure my days.
I had access to advice, insight, and opportunities that would never have come if I didn't meet with these other business owners and Alister.
Within 9 months from the first 3 quarters of the 2020-21 quarter my sales increased by 385.29%
I had run ads before I was exposed to this program and paid the money, hoping for the best, but after running my first ad since this program my web traffic from social sources increased by 92% and I only spent half of what I did the first time.
Who is Alister McDonald?
Founded and led a bunch of businesses over the past 2 decades
Founding operational systems lead at Secure Pay, now owned by Australia Post, one of Australia’s first and most successful online payment processors
Founding admin and finance lead at Certatech, now branded 460 degrees, a professional services firm responsible for the successful rollout of Telstra’s wireless networks since 2006
Founding admin, finance, and sales lead at Silver Service Real Estate Residential real estate agency lead by my sister
Founding director at Your CxO Team, one of Australia’s first fractional executive firms
Founding director at Kellie Koach, one of my proudest successes
